OP Pohjola’s Year 2025
OP Pohjola, which is owned by its customers, is Finland's largest provider of financial services. We have a mission – to promote the sustainable prosperity, security and wellbeing of our owner-customers and operating region. 2025 was a year of transformations for us. In October, we announced a new benefits package for owner-customers and adopted the name, OP Pohjola.
OP Pohjola's Annual Report 2025
Report by the Board of Directors and Financial Statements
OP Pohjola’s Corporate Governance Statement
OP Pohjola’s Remuneration Report for Governing Bodies
Comments by the President and Group Chief Executive Officer
OP Pohjola performed extremely well in the uncertain business environment. Our operating profit for 2025 was EUR 2,269 million, the second-best figure in our history.
Timo Ritakallio, President and Group CEO, OP Pohjola
2025 was a year of transformations for OP Pohjola. In October, we announced a new benefits package for owner-customers and adopted the name, OP Pohjola. Our owner-customers get all their banking, insurance and wealth management services – and even better and clearer benefits – under a single roof from OP Pohjola. They can now earn more OP bonuses from a wider range of banking and insurance services. Furthermore, owner-customers can use OP bonuses freely and flexibly for banking services, insurance premiums or mutual fund investments. Owner-customers earned a total of EUR 327 million in OP bonuses in 2025.
When OP Pohjola succeeds, our owner-customers also benefit. In late 2025, we announced that our good financial performance would enable a more than tenfold increase in OP bonuses earned from home, property and motor vehicle insurance in 2026, providing a total additional benefit of more than EUR 30 million for our owner-customers. The additional benefit applies both to current and new owner-customers. More services indeed mean bigger bonuses – now more than ever.
OP Pohjola’s strategy
OP Pohjola forms, reshapes and implements its strategy on an ongoing basis. The strategy update of 2025 had a particular focus on the use of technology, data and AI, renewed owner-customer benefits and profitable growth.
OP Pohjola’s sustainability programme
Sustainability and corporate responsibility are embedded in OP Pohjola's strategy and business. Our sustainability and corporate responsibility work is guided by OP Pohjola's sustainability programme and its measurable targets.
Our sustainability and corporate responsibility work is based on the mission and core values of OP Pohjola, supported by our cooperative business model. Our sustainability and corporate responsibility commitments cover a number of areas, such as environmental responsibility, social responsibility, the wellbeing of our personnel and the principles of ethical conduct.
OP Pohjola's sustainability programme and its targets were updated in December 2025. The updated sustainability programme entered into force at the start of 2026. Pohjola's sustainability programme.
Data and AI at the core of strategy
OP Pohjola uses data extensively in a goal-oriented way in almost all of its operations. 2025 was a significant turning point for OP Pohjola as it adopted the AI First approach.
In its updated strategy, OP Pohjola included the utilisation of technology, data and AI as one of the five strategic priorities. OP Pohjola recognises the increasingly important role of data as a critical success factor for business and a foundation for better customer experience. Rapidly advancing technology is taking us towards an era in which AI-based agents foster cooperation networks between companies and services. The AI First approach is about developing processes and customer experience comprehensively with AI. This change in thinking helps OP Pohjola seize the opportunities afforded by AI.
Highlights from our AI journey
In 2025, OP Pohjola increased its efforts in the development of data capabilities. The integration of data ownership into the daily operations of business units and centres of excellence was advanced in a structured manner. In 2025, AI solutions became a well-established part of the daily operations at OP Pohjola and were actively used by the personnel to support their work.
